The organization has yet to announce if it will sign a jersey sponsor for next season, but we did bit of their research for them in case they decide they want a piece of the pie. In the aftermath of a heartbreaking 92-89 loss to the Toronto Raptors in Game 6 last night, the Milwaukee Bucks suddenly find themselves in the offseason, with plenty of time to begin preparing for when they do it all again in October. Others include the Sacramento Kings and Blue Diamond Growers, the Boston Celtics and General Electric, the Brooklyn Nets and Infor, the Utah Jazz and Qualtrics (“Five for the Fight”), and reigning league champions Cleveland Cavaliers and Goodyear. The Philadelphia 76ers were the first to sign a sponsor, choosing to wear Stubhub. So far only five teams have announced jersey sponsorships, in deals ranging in the neighborhood of $4 million to $8 million annually. This will become an important opportunity for companies for connecting directly with their consumers.” “People are watching less live television outside of sports. “The media landscape is changing,” Silver said last April. Meanwhile, the NBA and its commissioner Adam Silver have trumpeted the move as a new way to adapt to the evolving habits of viewers. The small 2½-inch-by-2½-inch patch on the upper left corner of the jersey was derided by some as an end of the last ad-free uniform in professional sports. When the league announced last spring that its 30 franchises could begin selling jersey sponsorships for the 2017-18 season, many fans chafed at the idea. Big changes are coming to the NBA next season, but you may need your glasses to see them.
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